Half Day Tour in Sendai Retro Alleyways and Specialty Foods

The day, stop by stop

1. Sendai Asaichi · 15 minWelcome to the Sendai Asaichi or Morning Market! The market itself started in 1945 as an open-air market in front of the station in midst of the post-war despair.
2. 40 minSendai is the original home of gyūtan, thinly sliced grilled beef tongue, so having a taste of it on this food-centered tour goes without saying. Serving beef tongue started in Sendai in 1948 by Sano Keishirō, a chef who owned a yakitori restaurant in Sendai.
3. 10 minOur next stop will feature another Miyagi Prefecture, and more specifically, Sendai local specialty: sasa kamaboko (笹かまぼこ.) This grilled fishcake is shaped like a bamboo leaf (sasa) and is where it gets its name from.
4. 10 minOur next stop is the quaintly tucked-away Mitakisan Fudoin Temple. This temple is a popular spot for locals to pray to Sendai Shiro, the “god of business.” In shopping districts, Shiro has a reputation for bringing prosperity to stores whenever he visits, and he is said to favor kind-hearted people and bring them…
5. 10 minMoving on to our next stop, you will get a chance to shop for some individually packaged food souvenirs. This store is a staple for both locals and tourists alike. It offers a variety of treats for people to try–both zunda varieties and other Japanese traditional sweets.
6. Iroha Yokocho · 10 minWith your optional souvenirs or sweet treats obtained, we will then venture to the retro alleyways of Sendai to take a quick nostalgic stroll. Yokocho are narrow Japanese alleyways typically packed with tiny izakayas, bars, and various eateries.
7. 10 minOur final stop on this tour leads us back toward the bustling shopping centers near Sendai Station. Conveniently located within the SPAL shopping center, this eccentric vending machine offers visitors a quick and easy taste of the region.

Guide languages: English. Cancellation: For a full refund, cancel at least 24 hours before the scheduled departure time. Run by Snow Monkey Resorts Tours (Machinovate Japan Ltd.).